Power of Auction

Auctions have long been used as a preferred means of selling valuable assets for several reasons. Auctions create a centralized marketplace for buyers and sellers, which saves time and maximizes efficiency for both parties. Online in combination with live auction creates a larger bidding base, since all potential purchasers can come to one location no matter where they are in the world. Auction fosters competition, ensuring you get the best return on your assets with no price limits. This competitive environment is fueled by a sense of urgency; there is a definite date and time when the site will be sold, and anyone who hesitates risks losing the property entirely. The auction environment also lessens the likelihood of buyer’s remorse. Since buyers compete with what other qualified bidders are willing to pay, the final price is justified by the market.

While the auction increases competiveness among buyers, it can minimize competition from other property sellers. During the auction sellers have the exclusive attention on your property and this creates a sales vacuum. Unlike a drawn-out negotiation process, buyers cannot shop around, they must focus on your property exclusively and make a purchase decision quickly, or risk losing it to a competitor. Auctions are a powerful sales tool, and wen administered by the experienced team at Cell at Auction LLC, it will lead to the most timely and profitable sale of your telecommunications assets.

Live Online VS. Timed Auctions

Live Auctions can be administered in person and online, but require an auctioneer to facilitate the bidding and all bidders must bid at the same time. Timed Auctions do not have an auctioneer present and run for an extended amount of time (Ebay utilizes timed auctions).

Here is How They Differ and Why We Believe Live Auction is your Best Option:

  • Live Online Auctions Create a Sense of Urgency and Excitement: Sellers are present and prepared to sell. The property is always sold on the day of the auction. Timed auctions can take as long as a week with lag time between bidders and thus do not promote a sense of urgency.
  • Fast Results: Live online auctions set a definite date and time of sale. Timed auctions allow an extended period of time for bidding.
  • Competitive Environment: Live online auctions bring competitive buyers together at one time, which promotes competition. Timed auctions are done over an extended timeframe and allow bidders to bid at anytime during this period. This dulls the competitive environment between bidders by removing live competition.
  • Expertise and Perceived Value: Live online auctions require a licensed and trained Auctioneer who maintains interaction with all bidders. Our auctioneers are trained in techniques that keep bidders informed, involved, responsive, and entertained. Given the same offering, the presence of an auctioneer will generate a higher value.
  • Commitment from Buyer and Seller: Most timed auctions are with reserve, which allows the seller to accept or reject the offer. During most live online auctions the property is sold as soon as the hammer goes down. This provides peace of mind for both the seller and buyer knowing there is a full commitment once the final bid is accepted.
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